Lewat Konsep Yang Unik, Gucci Memperkenalkan Koleksi Makeup Terbaru Mereka dengan 2 Poin yang Inspiratif

Lagi lagi brand fashion terkenal Gucci mengeluarkan koleksi terbaru mereka. Bukan dalam bentuk baju ataupun tas, tapi mereka baru aja meluncurkan produk kecantikan yang unik! Lewat peresmian akun Instagram @guccibeauty, Gucci menamakan koleksi makeup mereka “Vision Of Beauty”, yang didedikasikan untuk Creative Director mereka yaitu Alessandro Michele. Intip menggugahnya pesan yang mereka ingin sampaikan, yuk!

Menggandeng 5 Art Writer, Gucci menyelipkan pesan soal kecantikan dalam tema yang unik untuk peluncurannya kali ini

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Title: Untitled (Eva), 2018 Author: Simone Kennedy Doig
Location: Baert Gallery, Los Angeles. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Born in London in 1994, #SimoneKennedyDoig spends her time between her birthplace and Trinidad, where she moved to in 2002 and spent much of her childhood. Her works deal with intersectional identity, which for Kennedy Doig is informed by her experiences in Port of Spain and London. This is an oil painting that portrays two young women, friends in front of a mirror, staring at their own reflections. One figure, applies makeup, heightening her own sense of beauty while the other female casts a glance upon her. The expression captured in the onlookers gaze contributes to an atmosphere tinged with perhaps a small dose of envy. The image offers a psychological exploration of femininity from a female's perspective, standing in contrast to the male gaze and the usual depictions of women throughout art history. #GucciBeauty — @sirsargent Courtesy of the artist and Baert Gallery, Los Angeles.
Photo: Joshua White.

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Berbeda dengan brand fashion lainnya, Gucci tidak meluncurkan produk dengan cara memotret para model cantik yang sedang memakai produknya. Tapi lebih memilih dalam bentuk lukisan yang di setiap caption-nya akan menjelaskan setiap element yang ada pada gambar. Setiap art writer akan menggambar dan menulis secara detail pada karya mereka seperti bentuk galeri di Metropolitan Museum of Art di New York dan Ufizzi Galery di Flores.

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Title: Portraits of two women, 1950
Author: Lois Mailou Jones Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Nearly every moment of #LoisMailouJones’s life was captured and shared through her paintings.
Her style traversed the aesthetic landscape, first mimicking the work of the post-Impressionists
and then drawing from the rich colors and symbols of Africa and Haiti, where she often traveled.
In her portraits, Jones was known for her ability to capture the rich complexities of black skin
tones, rendering her subjects (often her friends or students from Howard University, where she taught) as near three-dimensional figures. Styled in feminine blouses with red lips and curled hair, Jones manages to capture each woman’s beauty in this 1950 painting’s tight headshots. Jones suggests a familiarity and bond between the two only found
through family or friendship. #GucciBeauty — @britticisms
Lois Mailou Jones Pierre-Noel Trust

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Mencoba untuk menampilkan kecantikan dari perspektif yang berbeda

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Title: Woman Shaving her Nape, 1897
Author: Toyohara (Yōshū) Chikanobu, Akiyama Buemon
Museum: LACMA, Los Angeles ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The 19th-century Japanese artist Yoshu Chikanobu made multiple series of traditional woodblock prints focusing on beautiful women, the genre of bijinga, with names like “True Beauties”. The portraits represent the male gaze, but this image of a woman rearranging her hair in a casual, self-aware pose demonstrates an awareness of the labor involved in maintaining beauty, particularly in a culture where women are often expected to be passive. The outlines and soft colors of such woodblock prints also influenced the Impressionists, like the American Mary Cassatt. This image is in the collection of @LACMA, one of the #GucciPlaces. #GucciBeauty — @kchayka
Image courtesy of LACMA

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Dalam setiap lukisannya, Gucci menampilkan sosok perempuan dengan kecantikan yang berbeda-beda. Seperti rambut keriting, warna kulit, hingga jenis makeup dari berbagai standar kecantikan di seluruh dunia. Gucci ingin menunjukan bahwa standar kecantikan semakin berkembang sesuai dengan budaya dan era yang berbeda. Dalam setiap caption yang diberikan, akan tertera keterangan tentang para wanita cantik dengan apa yang mereka punya. Tak hanya itu, Gucci juga secara tersirat mengirim pesan bahwa tidak ada salahnya untuk tampil berbeda, tanpa harus mengikuti standar kecantikan tertentu.

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Title: Portrait of a young woman in red, A.D. 90–120
Museum: Metropolitan Museum of Art, New York ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ This striking portrait from the @metmuseum is a mummy portrait from Roman Egypt, meaning that it would have been painted on a panel that was attached to the wrapped corpse of its subject, the young woman in red. Despite being a funerary image, the woman it depicts is startlingly lifelike, even timeless: her large, dark eyes, emphasized by long lashes, seem to gaze directly at the viewer, framed by the loose curls of hair piled atop her head. The luminosity of her skin against the faded background and the clear features of her face make this portrait feel contemporary, though she lived almost two thousand years ago. #GucciBeauty #TheMet — @lrsphm
Rogers Fund, 1909

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Hmmm unik sekali ya, peluncuran produk kecantikan Gucci ini. Membuat kita para perempuan menjadi lebih percaya diri dan kerasa cantik dengan apa yang kita punya. Kira-kira kamu akan beli produknya gak, nih?

Swastika

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